Insights
Guides for shops that want to grow online.
Plain-language guides with real numbers and sources — no fluff.
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How much should a Hong Kong shop spend on Meta ads? A 2026 budgeting method
Work out a sensible monthly Meta ads budget from public Hong Kong cost benchmarks, with a worked example and a free estimator.
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How much does a Shopify store cost in Hong Kong in 2026?
The three costs of a Shopify store in Hong Kong — plan fees, payment fees and build costs — with 2026 market ranges and sources.
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What is GEO? Seven things to do before ChatGPT and Gemini can recommend your shop
What generative engine optimisation means, what Google officially says about AI search, and a seven-point checklist for Hong Kong shops.
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